Due to the confidential nature of this project I have omitted client-related information

Sector: Agribusiness, Global trade, Blockchain

Challenge: Create a public facing website introducing and explaining the Initiative Group and the Agri-Trade Execution platform

My role: Information Architecture, Interaction Design, UX Writing, UX Research

Duration: 2 months (before handoff to development)

<aside> 🚀 Impact 3.600+ visitors and 400 subscribers in the first 2 weeks

</aside>

The Design process

1. Discovery
2. Ideation
3. Implementation
4. Outcome and learnings

Discovery

• Client workshops to explore brand, target audience, business goals and success metrics
• Interviews with stakeholders to identify users' needs — some assumptions were made since having direct access to users (executives and managers in C-level) was not possible
• Competitive analysis
• Reframing the challenge based on research insights.